The collection created by top Danish designer Max Ren radiates a simple and pure elegance which represents more individuality, variety and timelessness. The combination of minimalist Danish design and maximum functionality represents a stylishly striking timepiece - suited to any occasion. The simple but ingenious idea: a watch whose appearance you can change. The strap can be replaced quickly and easily using simple sliding technology and already your designer watch has a breathtaking new look. The watch strap is super easy to replace: just push out the straps and then push in the new ones. One watch, many looks.